Connected packaging — using QR codes, augmented reality and digital product passports — has become a standard tool for communicating with consumers and regulators.
Why QR Codes Matter
In the US and Europe, QR codes are used to show local recyclability, product provenance and packaging lifecycle data. This aligns with the “Substantiated Sustainability” trend driving the industry.
Opportunity for Iranian Brands
Food brands can add a digital layer to packaging to increase transparency, build consumer trust and better meet export-market labelling requirements. ICFP Digital supports the design of these connected experiences.
Source: FoodNavigator-USA